This immersive Travel & Learn Programme by Singapore Institute of Retail Studies (SIRS) at Alibaba’s headquarters in Hangzhou delivers hands-on learning in New Retail, eCommerce, social commerce, omnichannel marketing, and data analytics. Participants gain practical exposure to real-world digital commerce ecosystems, develop in-demand digital marketing skills, learn to identify and scale business opportunities, strengthen brand positioning, and apply data-driven strategies to improve ROI, making the programme ideal for professionals and businesses seeking to upskill in the digital economy.
SIRS - Alibaba Business School Programmes
Alibaba Master Programme
This immersive Travel & Learn Programme by Singapore Institute of Retail Studies (SIRS) at Alibaba’s headquarters in Hangzhou delivers hands-on learning in New Retail, eCommerce, social commerce, omnichannel marketing, and data analytics. Participants gain practical exposure to real-world digital commerce ecosystems, develop in-demand digital marketing skills, learn to identify and scale business opportunities, strengthen brand positioning, and apply data-driven strategies to improve ROI, making the programme ideal for professionals and businesses seeking to upskill in the digital economy.
Learn more
For the brochure of any Alibaba Business School programme, click below: