Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
This exclusive program, co-developed with Amazon, is designed to help new global e-commerce sellers get started on Amazon.com and understand the ins and outs of selling to the US market.
Through hands-on activities, discussion and sharing sessions, participants will understand global selling on Amazon.com, including product listing optimization, product sourcing, profit margin and ROI calculation, brand registry and trademarking, and fulfilment options. Participants will also engage in Market Research and Customer Data Analysis to better tailor their offerings.
Additionally, they will learn about E-commerce Management and best practices for managing their Amazon.com seller account while navigating the rules and policies. The program incorporates elements of Data and Statistical Analysis and Financial Modelling to help sellers effectively assess their performance.
By the end of this programme, learners will have the knowledge and skills needed for E-commerce Campaign Management, as well as insights from Business Environment Analysis and Workflow Digitalisation, all to successfully sell on Amazon.com and grow their business with direct support from the Amazon success team.
Registration period
09/04/2025 - 16/06/2025
Course date
19/06/2025 - 22/06/2025
Venue
Singapore Institute of Retail Studies
Course intake schedule information
CEAMZ
Course Venue: Amazon Office, Asia Square Tower One
Day 1 & 2: 0900 to 1700 (F2F)
Day 3: 1000 to 1200 (F2F)
Day 4: 2 hours (Async)
IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time.
Completed assignments are to be submitted as advised by trainers.
Classroom: 3 days; Day 1 & Day 2 (9am - 5pm), Day 3 (10am - 12pm)
Asynchronous Project: 2 hours. IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time. Completed assignments are to be submitted as advised by trainers.
- Latest US market trends
- Legal and regulatory requirements for international selling
- Effective product sourcing
- Calculate profit margin and ROI
- Brand registry and trademarking
- Seller’s account registration
Course participants will acquire the following Knowledge, Skills and Competencies:
- Gain a comprehensive understanding of the global e-commerce landscape, specifically how to successfully sell products on Amazon.com and effectively target the US market.
- Develop the ability to optimize product listings, ensuring that their products are effectively presented to attract customers and improve visibility on Amazon.
- Acquire skills in Market Research and Customer Data Analysis, enabling them to tailor their offerings to meet consumer demands and enhance sales potential.
- Be well-versed in E-commerce Management best practices, including how to efficiently manage their Amazon seller accounts while adhering to rules and policies.
- Learn essential techniques in Financial Modelling and Data and Statistical Analysis to evaluate profit margins and ROI, allowing for informed decision-making and performance assessment.
Category | Price |
Full Fee | $817.50 |
Singapore Citizen (70% funding) | $245.25 |
Singapore Citizen 40 years and above1 (90% funding) | $95.25 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $95.25 |
Singapore PR (70% funding) | $245.25 |
Singapore PR sponsored by SMEs2 (90% funding) | $95.25 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.