Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
Unlock the potential of YouTube to grow your brand and earn revenue with this 2-day intensive course. Whether you’re starting a channel or looking to boost an existing one, you’ll learn how to create engaging, customer-focused content that drives audience engagement and sales. Gain insights into YouTube’s platform, use data-driven strategies for targeted messaging, and master the art of connecting with prospects and customers.
By the end of this course, you’ll be equipped with practical skills to produce high-quality videos, optimize channel growth, and implement a winning social media strategy. You’ll also explore different monetization options, learning how to turn your YouTube channel into a sustainable revenue stream.
For retail professionals, YouTube is a powerful tool for showcasing products, building trust, and influencing customer decisions. Learn to create compelling content that draws customers through the purchase funnel, strengthens your brand’s online presence, and drives business growth in a competitive retail environment.
Registration period
07/11/2025 - 16/01/2026
Course date
22/01/2026 - 24/01/2026
Venue
Singapore Institute of Retail Studies
Course intake schedule information
YTCDU
Day 1 & 2: 0900 to 1800 (F2F)
Day 3: 2 hours (Async)
IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time.
Completed assignments are to be submitted as advised by trainers.
Registration period
07/11/2025 - 19/03/2026
Course date
25/03/2026 - 27/03/2026
Venue
Singapore Institute of Retail Studies
Course intake schedule information
YTCDU
Day 1 & 2: 0900 to 1800 (F2F)
Day 3: 2 hours (Async)
IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time.
Completed assignments are to be submitted as advised by trainers.
Classroom: 2 days (9am - 6pm)
Asynchronous Project: 2 hours IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time. Completed assignments are to be submitted as advised by trainers.
- How to craft your unique identity by defining your brand voice, style, and values
- Develop a content calendar tailored to your audience’s needs and preferences
- Understand video production including scripting, filming, and editing.
- Discover strategies for encouraging viewer interaction through comments, polls, and community posts.
- Use data-driven insights and metrics such as watch time, click-through rates, and engagement to refine your content strategy
- Dive into SEO techniques for better discoverability, including keyword research and optimizing titles, tags, and descriptions.
Course participants will acquire the following Knowledge, Skills and Competencies:
- Define and articulate their unique brand voice, style, and values to create a memorable and consistent identity on YouTube.
- Design and produce high-quality, audience-focused content that aligns with their brand and fosters viewer interaction and loyalty.
- Leverage YouTube tools, analytics, and proven techniques to drive subscriber growth and maximize viewer engagement.
Category | Price |
Full Fee | $817.50 |
Singapore Citizen (70% funding) | $245.25 |
Singapore Citizen 40 years and above1 (90% funding) | $95.25 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $95.25 |
Singapore PR (70% funding) | $245.25 |
Singapore PR sponsored by SMEs2 (90% funding) | $95.25 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
SIRS Training Room
11 Eunos Road 8, Lifelong Learning Institute, #08-02/03, Singapore 408601
Nearest MRT: Paya Lebar MRT
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.