SIRS | Engage Customers through Social Media

Companies have embraced social media as part of their marketing mix, but with various degrees of success. The programme will address various social media initiatives and techniques that participants can utilise to enhance engagement with their customers.

No intakes available

Please check back later.

Class Schedule Information

Classroom: 1 day (9am - 6pm)

Course Topics

1.Understand the Key Social Media Platforms Part 1
2.Understand the Key Social Media Platforms Part 2
3.Hands on activity to Create and Implement an Advertising Campaign
4.Optimize Your Sales ROI Utilize both organic and paid strategies to increase lead conversion
5.Formulate a personal branding strategy that integrates social media and professional web presence.

Course Learning Outcomes

Course participants will acquire the following Knowledge, Skills and Competencies:

1.Introduction to social media
2.Understand the need to have social media connectedness
3.Understand the types of social media platform used in Singapore
4.Know the purpose of social media marketing to businesses
5.Know ways companies can use social media to engage customers

Fees (GST 9% - For payment made on/after 1 January 2024)

Category	Price
Full Fee	$228.90
Singapore Citizen (70% funding)	$68.67
Singapore Citizen 40 years and above¹ (90% funding)	$26.67
Singapore Citizen sponsored by SMEs² (90% funding)	$26.67
Singapore PR (70% funding)	$68.67
Singapore PR sponsored by SMEs² (90% funding)	$26.67

*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)