Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
Harness the power of live streaming to boost customer interaction and business growth. In this course, you'll learn to apply trend evaluation and application to ensure your live streams stay relevant and engaging. With insights from behavioural economics, you’ll develop strategies that influence viewer behavior and increase conversion rates.
Gain expertise in inbound marketing to attract and retain a loyal audience, while mastering content creation and social media management to deliver engaging, consistent content. Strengthen your content marketing strategy to maximize the impact of each live stream, positioning yourself for long-term success in customer engagement and business development.
Registration period
16/10/2025 - 20/01/2026
Course date
26/01/2026 - 28/01/2026
Venue
Singapore Institute of Retail Studies
Course intake schedule information
LSBES
Day 1 & 2: 0900 to 1800 (F2F)
Day 3: 6 hours (Async)
IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time.
Completed assignments are to be submitted as advised by trainers.
Registration period
16/10/2025 - 10/03/2026
Course date
16/03/2026 - 18/03/2026
Venue
Singapore Institute of Retail Studies
Course intake schedule information
LSBES
Day 1 & 2: 0900 to 1800 (F2F)
Day 3: 6 hours (Async)
IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time.
Completed assignments are to be submitted as advised by trainers.
Classroom: 2 days (9am-6pm)
Asynchronous Project: 6 hours IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time. Completed assignments are to be submitted as advised by trainers.
- Live Streaming as a Marketing Tool
- Identify the Right Platform for Live Streaming
- Equipment and Technical Setup for Live Streaming
- Factors that determine a Good Live Session
- Let's do your Successful Livestream
- Repurposing and Analyzing Your Livestream
Course participants will acquire the following Knowledge, Skills and Competencies:
- Create high-quality content to promote products and services.
- Develop social media strategies that resonate with your target audience.
- Plan and host professional live streams to drive customer engagement.
Category | Price |
Full Fee | $817.50 |
Singapore Citizen (70% funding) | $245.25 |
Singapore Citizen 40 years and above1 (90% funding) | $95.25 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $95.25 |
Singapore PR (70% funding) | $245.25 |
Singapore PR sponsored by SMEs2 (90% funding) | $95.25 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
SIRS Training Room
11 Eunos Road 8, Lifelong Learning Institute, #08-02/03, Singapore 408601
Nearest MRT: Paya Lebar MRT
This course is also eligible for the following:
For self-sponsored participants:
- SkillsFuture Credit
- Workfare Skills Support (WSS) Scheme (For Individuals
- Union Training Assistance Programme (UTAP)
For company-sponsored participants:
For more information about funding and support, click here.