Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
The future of retail is being shaped by the changing demographics of a new generation of shoppers, who are influencing the way businesses operate, and who are also disrupting traditional selling methods.
Ecommerce and social commerce are now prevalent in the retail industry. These channels and platforms provide unique opportunities for businesses to reach and engage with customers in innovative ways.
To stay ahead in this evolving landscape, it is crucial for companies to embrace emerging technologies and trends. Experiential retail technologies provide businesses with the opportunities to create immersive and personalized experiences for customers. More technologies are now AI-driven and can create enhanced and competitively-differentiated customer experiences alongside the seamless integration of physical and digital spaces.
To be future-proof, retailers must leverage technology and data science, combined with human ingenuity, to forecast and provide insights for designing innovative products and services that meet the needs of tomorrow's consumers. Additionally, sales professionals must also learn to cultivate meaningful engagement and foster connections with customers through a creative and interactive approach to selling.
No intakes available
Please check back later.
At the end of this course, learners will be able to:
• Identify the components of a customer journey map
• Examine methods to develop a customer journey map
• Analyse gaps in the customer journey map
• Evaluate proposed improvements to innovate the customer experience
• Plan the implementation of an enhanced customer experience
Retail Managers
Category | Price |
Full Fee | $915.60 |
Singapore Citizen (70% funding) | $274.68 |
Singapore Citizen 40 years and above1 (90% funding) | $106.68 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $106.68 |
Singapore PR (70% funding) | $274.68 |
Singapore PR sponsored by SMEs2 (90% funding) | $106.68 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
1Fee is under the Mid-career Enhanced Subsidy(MCES)
2Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.