NYP -SIRS _SkillsFuture Work-Learn Bootcamp

Singapore Institute of Retail Studies (SIRS)
Event Description:

SkillsFuture Work-Learn Bootcamp in Digital Marketing & Branding

Introducing SkillsFuture Work-Learn Bootcamp, a SkillsFuture initiative in collaboration with Nanyang Polytechnic - Singapore Institute of Retail Studies (NYP-SIRS) and Generation (a non-profit organization founded by McKinsey & Company) to equip fresh graduates and mid-career individuals in becoming a Digital Marketeer.

The SkillsFuture Work-Learn Bootcamp in Digital Marketing & Branding (DMB) is a Train-and-Place scheme, where participants will undergo 8 weeks of intensive institutional training before seeking employment. The module is powered by Generation's innovative delivery methodology, integrating key mindsets and behaviors along with technical know-how necessary to excel in an ever-changing digital industry!


Work-Learn Bootcamp Curriculum

Generation curricula include several standard types of sessions:

1. Behavioral skills & mindsets sessions

  • Introduce behavioral skills & mindsets

2. Technical sessions

  • Introduce technical skills while making connections to behavioral skills and mindsets

3. Skills application sessions

  • Conduct repeated, integrated practice of previously introduced behavioral skills, mindsets and technical skills

4. Employment essentials sessions

  • Introduce and practice skills participants need to find and secure employment

5. Reflection & reinforcement sessions

  • Reflect on and reinforce skills learned in other sessions

6. Social support & mentorship sessions

  • Receive guidance and mentorship and learn any life skills needed to thrive after the bootcamp


Programme Details


- Singaporean / Permanent Residents

- Completed National Service

- Successfully pass a 3-step selection process involving:

1. Digital Proficiency Test

2. Activity / Case Study

3. Interview

- Meeting the requirements of the participating companies



Participants will be awarded the Certificate of Attendance by Nanyang Polytechnic-Singapore Institute of Retail Studies (NYP-SIRS), upon meeting all requirements of the programme


Course Fee

- 70% sponsored by SkillsFuture Singapore (SSG)

- 30% sponsored by hiring company (upon placement)

Course Duration

- 40 days (9am to 6pm)



Singapore Institute of Retail Studies (SIRS)
11 Eunos Road 8
Lifelong Learning Institute
Singapore 408601
MRT: Paya Lebar
To apply, please click here, for next intake, March 2020.

<<Back to event listing