SkillsFuture Work-Learn Bootcamp

Singapore Institute of Retail Studies (SIRS)
Event Description:


SkillsFuture Work-Learn Bootcamp in Digital Marketing & Branding



Next intake
4 March - 29 April 2019


Introducing SkillsFuture Work-Learn Bootcamp, a SkillsFuture initiative in collaboration with Nanyang Polytechnic - Singapore Institute of Retail Studies (NYP-SIRS) and Generation (a non-profit organization founded by McKinsey & Company) to equip fresh graduates and mid-career individuals in becoming a Digital Marketeer.


The SkillsFuture Work-Learn Bootcamp in Digital Marketing & Branding (DMB) is a Train-and-Place scheme, where participants will undergo 8 weeks of intensive institutional training before seeking employment. The module is powered by Generation's innovative delivery methodology, integrating key mindsets and behaviors along with technical know-how necessary to excel in an ever-changing digital industry!



Work-Learn Bootcamp Curriculum

Generation curricula include several standard types of sessions:


1. Behavioral skills & mindsets sessions

  • Introduce behavioral skills & mindsets


2. Technical sessions

  • Introduce technical skills while making connections to behavioral skills and mindsets


3. Skills application sessions

  • Conduct repeated, integrated practice of previously introduced behavioral skills, mindsets and technical skills


4. Employment essentials sessions

  • Introduce and practice skills participants need to find and secure employment


5. Reflection & reinforcement sessions

  • Reflect on and reinforce skills learned in other sessions


6. Social support & mentorship sessions

  • Receive guidance and mentorship and learn any life skills needed to thrive after the bootcamp


7. Community sessions

  • Build a strong relationship among a cohort to provide a safe learning space and support system that will follow participants into the workplace



Programme Details



- Singaporean / Permanent Residents

- Completed National Service

- Successfully pass a 3-step selection process involving:

1. Digital Proficiency Test

2. Activity / Case Study

3. Interview

- Meeting the requirements of the participating companies



Participants will be awarded the Certificate of Attendance by Nanyang Polytechnic-Singapore Institute of Retail Studies (NYP-SIRS), upon meeting 85% of attendance requirement


Course Fee

- 70% sponsored by SkillsFuture Singapore (SSG)

- 30% sponsored by hiring company (upon placement)


Course Duration

- 40 days (9am to 6pm)



Singapore Institute of Retail Studies (SIRS)
11 Eunos Road 8
Lifelong Learning Institute
Singapore 408601
MRT: Paya Lebar
To apply, please click here.

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