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Emerging Trends

Is Your Retail Business Ready to Thrive in the New Retail Omnichannel Economy?
Date: 25-05-2022 Don’t Let Your Customers’ First Impressions of Your Business Become the Last Experience They Have With You
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The Straits Times: Create shopping experiences that stands out to draw customers back
Date: 14-04-2022 Forum: Create shopping experiences that stands out to draw customers back
Learn more
Understanding the Top 3 Consumer Categories for E-Commerce in China
Date: 29-07-2019 The growth of e-commerce shoppers in China is expected to continue over the years, with a projected 931.8 million shoppers spending an average of US$985 annually 4 years from now. The potential for growth in China, and the ease that cross border e-commerce accords to businesses interested in entering the Chinese market has led businesses to wonder what the top categories of consumer goods are, and whether their products are suitable for the insatiable Chinese consumer appetite.
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3 Methods to Enter the Chinese Market
Date: 08-07-2019 As the Chinese population becomes more affluent and consumer preferences become more sophisticated, demand for imported brands and goods have soared. Total import value of foreign goods hit a record RMB 30,505 billion in 2018, a growth of almost 10% from 2017, and is expected to maintain steady growth over the next few years.
Learn more
5 Trends Shaping the Chinese Consumer Demand
Date: 22-06-2019 Over the years, the growth of the Chinese economy has shown signs of cooling. Despite that, China is still adding an equivalent of "an Australia" to it's GDP each year. This not only indicates the growth of the middle-class population, but also the increasing affluence of this Chinese middle-class.
Learn more
The Consumer Journey - What is it, and why is it important to me?
Date: 02-06-2019 Think about the last time you bought a new product - was it a cosmetic product that you saw on an advertisement, or perhaps it was bubble tea from the first outlet of the hottest Taiwanese bubble tea chain. Whichever the product you have purchased, or service that you have utilised, you have subconsciously gone through the consumer journey.
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How to ’S-hook’ your customers through live-streaming?
Date: 10-05-2018 Just last month, Singapore‘s first “网红” (internet celebrity) was borne. Lerine Yeo, or affectionately known in the online community as the ‘S-hook sales lady” sold 100 pieces of “holey” shirts and shot to fame in just a few days, garnering more than 2 million views. She had just demonstrated the huge potential of live streaming.
Learn more
Endless Opportunities Online — How to make money from shopping?
Date: 14-06-2017 The retail industry has undergone massive transformation in the last 10 years. The use of social media, flexibility of payment, improved logistics, and the prevalent use of smartphones have contributed to the rapid growth of the online retail scene.
Learn more
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© 2023 Nanyang Polytechnic.
Last Updated 15 September 2023