Retail & Digital Mentorship Programmes

While most small and medium-sized enterprises (SMEs) are keenly aware of the need to go online, many lack the expertise to do so. Even after attending training, some SME retailers are unable to put their learning into practical actions or create sustainable work plans to achieve their business objectives.

Social media platforms such as Facebook and Instagram are permanent companions for most Singaporeans these days as we see 76%* of our population being active users. It is a force to be reckoned with and retailers have recognised that and tapping on the potential it brings to their businesses.

Setting up an online store has become an increasingly popular way of reaching out to more customers as part of digitalisation effort by businesses. Just like traditional retail, you need a sound strategy to create your online presence and stand out among the competition.

By combining the benefits of direct marketing with new technology, conversational commerce connects your business and consumers through a two-way, real-time dialogue using messaging platforms. Conversation-driven marketing enables you to promote products and services and communicate with your customers speedily in a highly personalised manner.

First impressions matter in both personal and business aspects and have a profound effect on human behaviours. A well-defined strategy in your store design and layout is crucial in helping you to create a strong and positive first impression. When customers walk past rows of retail stores, an attractive storefront will entice them to visit the store.