Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
The rise of digital mediums and innovation in technology have changed the way consumers behave, and thus influencing their purchase decisions. E-commerce platforms, such as e-marketplaces, have also transformed with the increased competition. In this changing landscape, how can businesses leverage the digital mediums to stay competitive and relevant to market needs?
This masterclass is designed to equip individuals with the skills and industry insights to make savvier business decisions when embarking on digital campaigns.
With a good understanding of online marketing demands, it will enable participants to determine the right digital mediums. Participants will also learn to develop content that can influence online customers purchase decisions, apply effective measurements of digital campaigns and formulate actionable review plans.
No intakes available
Please check back later.
- Acquire the fundamental knowledge to analyse and devise digital strategies that aid in business decision making
- Understand how digital users acquire and consume information to make online purchase decisions
- Learn how to structure web communications for digital content to stand out in a crowded marketplace
- Understand the technical workings of SEO and apply them to businesses
- Formulate digital campaigns with measurable outcomes
This masterclass is suitable for marketing professionals and web & content developers who would like to:
- Acquire an overview of existing industry practices in digital marketing and SEO
- Understand the change in consumer behaviour to adapt their business marketing plans
- Seek clear direction to drive breakthrough marketing campaigns
9am - 6pm (8 hours)
Jayden Ooi
Entrepreneur, Digital Strategist
Jayden Ooi is highly qualified in practice with many successful digital transformations for SMEs to pivot their brick-and-mortar businesses into the digital space. With his expertise, a local retailer successfully redesigned its business model, ranked number one on Google, and achieved more than three million dollars in e-commerce sales. In another instance, he helped a local F&B SME to rise to the top ranking and triple its annual revenue. Jayden is an experienced professional in SEO, digital marketing, and e-commerce development. Over the years, he has built a staunch customer portfolio and a successful team in Singapore and Malaysia. His agency, NightOwl SEO, has helped many of his clients to be in the top 5 rankings on Google.
| Category | Price |
|---|---|
| Full Fee | $810 |
| Singapore Citizen0 (70% funding) | $240.75 |
| Singapore Citizen 40 years and above0,1 (90% funding) | $90.75 |
| Singapore Citizen sponsored by SMEs0,2 (90% funding) | $90.75 |
| Singapore PR (70% funding) | $243 |
| Singapore PR sponsored by SMEs2 (90% funding) | $93 |
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
0The increase of 1% GST on fees will be absorbed for Singapore Citizens in 2023
1Fee is under the Mid-career Enhanced Subsidy(MCES)
2Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.