SIRS | TikTok: Influencer and Content Marketing Strategies to Drive Sales

This 4-day TikTok Marketing Mastery course is designed to empower participants with the skills to leverage TikTok within a comprehensive digital marketing strategy. The course focuses on creating, curating, and managing engaging content that aligns with your business's value propositions. Participants will learn how to develop and optimize TikTok profiles, ensuring they attract and engage the right audience.

You’ll dive deep into content marketing strategy, mastering techniques for delivering consistent messaging across platforms. Through hands-on activities, participants will explore creating customer-centric content that resonates with the target audience, whether through videos, blogs, or social media posts. Inbound marketing techniques will be integrated to attract prospects across different stages of the purchase funnel.

Participants will also explore integrated marketing approaches, combining traditional and digital marketing channels. The course emphasizes the use of TikTok's advertising tools for targeted promotions, while also offering insights into managing online reviews and reputation. With real-world examples and performance optimization techniques, you'll learn to track and refine your strategies for maximum impact.

By the end, you’ll be equipped to drive brand visibility, engage your audience effectively, and apply these strategies in your current role or future digital marketing endeavors.

No intakes available

Please check back later.

Class Schedule Information

3 days (9am - 6pm)
Includes 8 hours Asynchronous E-Learning IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time. Completed assignments are to be submitted as advised by trainers.

Course Topics

1. Understand the TikTok landscape to boost your business.

• Insights to the TikTok Seller Resource Ecosystem

• Understanding TikTok Fees and Charges

• Navigating the Fulfilment Timelines

2. Create Content That Drives Increased Conversions

• Utilize AI for Automated Video Creation

• Best Practices for Video Creation

• Harness TikTok Affiliate Structure / Commissions

• Providing Samples for Creators

3. Level Up Your Competitive Edge

• Leverage on Marketing and Promotional Tools for Better Visibility

• Optimise the performance and effectiveness of Promotional / Marketing Strategies through TikTok Analytics.

• Reach target audiences with advertising

Course Learning Outcomes

Course participants will acquire the following Knowledge, Skills and Competencies:

1. Articulate the value of selling on TikTok and TikTok Shop

2. Create a TikTok Shop seller’s account

3. Navigate the TikTok Shop seller’s platform

4. Understand the requirements and policies of TikTok Shop.

5. Understand TikTok-affiliated marketing and sales promotion.

6. Create content that appeals to buying audiences.

Fees (GST 9% - For payment made on/after 1 January 2024)

Category	Price
Full Fee (Inclusive of GST)	$1,744.00
Singapore Citizen (70% funding)	$523.20
Singapore Citizen 40 years and above¹ (90% funding)	$203.20
Singapore Citizen sponsored by SMEs² (90% funding)	$203.20
Singapore PR (70% funding)	$523.20
Singapore PR sponsored by SMEs² (90% funding)	$203.20

*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)