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  • Home
  • Courses
  • The Future of Retail Excellence
  • Customer Experience & Service Excellence
  • Service Excellence

Service Excellence (SF - Associate)

Service excellence (sf - associate)

Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.

Did you know that your job at the store is one of the most important connections that your company has with customers? Even though more people are shopping online, these same people also visit physical stores along with many others who enjoy the actual shopping experience of being able to see and touch the items that they are looking to purchase.

In this course, you will discover how you are able to create such a positive Customer Experience that not only creates customer loyalty but also have them refer even more customers to your business. You will learn how you can develop a greater sense of understanding what customers want and how they can enjoy shopping at your store that gives your business a greater share of mind to drive future purchases.

This course covers the following content:
- Developing a mindset of service excellence
- Understanding customer needs and expectations
- Adapting positively to serving different types of customers
- Developing effective communication skills
- Developing empathy and connection
- Handling feedback and complaints effectively

No intakes available

Please check back later.

 | 
Class Schedule Information

Classroom: 2 Days (9am to 6pm)

Course Topics

- Developing a mindset of service excellence
- Understanding customer needs and expectations
- Adapting positively to serving different types of customers
- Developing effective communication skills
- Developing empathy and connection
- Handling feedback and complaints effectively

Course Learning Outcome

Course participants will acquire the following Knowledge, Skills and Competencies:

- Manage the diverse needs and expectations of customers effectively
- Project a professional service image that evokes customer confidence
- Deliver the Go-The-Extra-Mile (GEMS) service level that exceeds customer expectations
- Deliver customized and personalized service that enhances the customer experience
- Escalate feedback appropriately for improvements to enhance customer experience

Fees (GST 9% - For payment made on/after 1 January 2024)

Category

Price

Full Fee

$479.60

Singapore Citizen (50% funding)

$259.60

Singapore Citizen 40 years and above1 (70% funding)

$171.60

Singapore Citizen sponsored by SMEs2 (70% funding)

$171.60

Singapore PR (50% funding)

$259.60

Singapore PR sponsored by SMEs2 (70% funding)

$171.60

*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
Additional Support

The course fee allows to be paid by:

SkillsFuture Credits (SFC);
Credit card (e-payment);
Debit card (e-payment);
eNETS (e-payment);
PayNow (e-payment);
Bank Transfer.

Refund and withdrawal policy

  • Please note that a 100% refund will be given if the withdrawal request is submitted more than or equal to 14 days before the course start date.
  • Please note that a 50% refund will be given if the withdrawal request is submitted less than 14 days before the course start date.
  • Please note that no refund will be given if the withdrawal request is submitted on or after the course start date.
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Singapore Institute of Retail Studies

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© 2025 Nanyang Polytechnic. Last Updated 11 April 2025

© 2025 Nanyang Polytechnic.
Last Updated 11 April 2025