Alibaba Business School

Alibaba CEO Master Programme
Presented by Alibaba Business School, the Singapore Institute of Retail Studies (SIRS) invites you to join us on an extraordinary journey to the birthplace of ‘New Retail’, envisioned by Jack Ma. Embark on a transformative adventure into the heart of China’s dynamic e-commerce space with the industry leader, Alibaba, as your guide.
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Alibaba CEO Programme
Join us on our New Retail expedition! Alibaba’s certified trainers will guide you to understand latest trends and developments in internet and e-commerce, analyse New Retail, Big Data, New Marketing, Cross-border and transcend Digital Thought Leadership with new retail strategy, operation and branding. Besides a rare opportunity to visit and network at Alibaba HQ, you will also get to experience facial recognition payment and augmented reality shopping guide in Alibaba’s New Retail Shopping Mall.
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Alibaba Entrepreneur Startup Programme
SIRS in partnership with Alibaba Business School, the official training arm of Alibaba Group, offers comprehensive and systematic training programmes to meet a full spectrum of learning needs of government groups, entrepreneurs, SMEs, startups, e-commerce practitioners and students.
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Alibaba Managerial Elite Programme
SIRS in partnership with Alibaba Business School, the official training arm of Alibaba Group, offers comprehensive and systematic training programmes to meet a full spectrum of learning needs of government groups, entrepreneurs, SMEs, startups, e-commerce practitioners and students.
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Alibaba Content Marketing Programme
SIRS in partnership with Alibaba Business School, the official training arm of Alibaba Group, offers comprehensive and systematic training programmes to meet a full spectrum of learning needs of government groups, entrepreneurs, SMEs, startups, e-commerce practitioners and students.
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Amazon

2 Days | Mastering Selling Strategies on Amazon
Are you an aspiring global e-commerce seller eager to tap into the vast potential of the US market? If so, this exclusive workshop, developed in collaboration with Amazon, is tailor-made just for you. Combining theoretical knowledge with hands-on practice, you will be equipped with a comprehensive understanding of selling on Amazon.com and navigating the complexities of the US market. With direct support from the Amazon Global Selling team during the workshop, you will gain invaluable insights and practical skills, and be well-prepared to succeed in your cross-border e-commerce journey.
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Shopee

1 Day | Getting Started on Shopee (Onboarding)
Get equipped with the essential e-commerce skills and knowledge to onboard Shopee store today!
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1 Day | Driving Sales Performance on Shopee (Marketing)
Build your winning marketing strategy and bring your Shopee business to the next level! Enhance your shop's presence, captialise social media to generate higher sales and create compelling visual content to bring your store to the top in rank.
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eBay

1 Day | eBay Global Selling (Onboarding)
With 175 million international customers, eBay is one of the top e-commerce platforms worldwide. Learn how you can take your e-commerce business international with our one-day eBay programme, where you will learn how you can create an eBay account, manage your products, and ensure that your products reach customers anywhere in the world.
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Qoo10

1 Day | Getting Started on Qoo10 (Onboarding)
Ready to bring your business online in Singapore and beyond? Learn the ropes of using Qoo10 Sales Manager to start your own e-store today and find out how you can sell across the borders with QuuBe!
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1 Day | Driving Sales Performance on Qoo10 (Marketing)
Are you ready to have products flying off your page? Discover the ways to multiply your sales in Singapore and beyond using Qoo10 marketing tools!
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Lazada

1 Day | Getting Started on Lazada (Onboarding)
Selling your products on Lazada has never been easier with SIRS 1-day workshop. Get started with one of the top e-marketplace platforms in Southeast Asia to get more customers!
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1 Day | Drive Sales Performance on Lazada (Marketing)
Amplify traffic in Lazada and boost your sales by learning the marketing strategies you can deploy with Lazada's Marketing tools!
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Accreditation Schemes

1 Day | Best Practices of E-Commerce Transactions ESG TR 76
Technical Reference 76 (TR 76) is the first national standard on guidelines for e-commerce transactions launched by the Enterprise Singapore (ESG) and the Singapore Standards Council. TR 76 serves as a practical reference for e-retailers and online intermediaries to build trust and transparency in online transactions.
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1 Day | CaseTrust Accreditation Scheme for E-Businesses
E-commerce is a flourishing industry set to thrive with long-term growth globally. Among the Southeast Asian market, Singapore has emerged as the central e-commerce hub, valued at US$5.9 billion* in 2021 and is forecasted to increase to US$10 billion* by 2026 - a hefty 69% growth in five years!
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CaseTrust Accreditation Scheme for E-Businesses (individual Training)
Since its inception in 1971, 50 years ago, much has been achieved by CASE in fulfilling its purpose of protecting and promoting consumers’ interests. Today, the CaseTrust Quality Mark is recognised and accepted by both retailers and consumers as a symbol of a business that has attained a level of customer-centricity in its business and operations that evokes consumer confidence and an edge over others that have not been accredited. This 36-hour Individual Training Programme is structured to help businesses close the Accreditation criteria gaps by identifying and guiding them to apply the appropriate Solutions. The aim is for businesses to ensure that their e-Commerce Channels provide an optimal end-to-end customer experience, that would in turn elevate the business credibility and returns. Participants will also be trained on completing their Accreditation Desktop Assessement, application process for Accreditation submission, and also prepare for their Practical Assessment, which will help them to maximise their chances of getting accreditated. Accredited businesses will benefit significantly from not just being able to display the CaseTrust Quality Mark – that sets them apart and especially with an edge over non-accredited competitors, but also leverage the fruits of their optimally enhanced e-Commerce Channels to drive greater Sales Conversions.
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eCommerce Website & Online Businesses

Website Design (SF - Manager)
A website is one of the most important assets of any business in today’s digital environment. The massive number of people who make online purchases is reflected in the aggressive online competition especially visible on emarketplaces. To thrive in this continually evolving digital environment, businesses must ensure an omnichannel presence, and in particular ensure a strongly optimised website. A well-developed website can bring in a tremendous amount of added business, and a well-optimised website can drive enhanced ROI in turn driving improved business profitability. Participants will learn how to design a website that boosts their business brand to stand out with strong competitive differentiation, enhances the website visitor experience, and ultimately drives strong sales conversions. Topics include user persona studies, wireframing for usability and visual design principles.
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3 Days | Digital Commerce Operations
In the rapidly changing retail landscape brought by digitalisation, being able to manage e-commerce operation efficiently is one of the critical factors of a successful retail business. Retailers need to satisfy the increased expectations of customers and at the same time, grasp and manoeuvre in the complexity of omni-channel delivery. This requires continuously re-evaluating and re-inventing the way the business operates.
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2 Days | Digital Commerce Visual
Human are visual beings. Visual content enables customers to absorb and remember your brand better. It is more effective than any other form of communication.
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1 Day | Fundamentals to Starting an Online Business
This hands-on, practical session will guide participants in understanding and navigating the complexities of a digital business. Participants will learn the types of platforms available and understand the benefits, factors & resources required in an online business.
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1 Day | Jumpstart and Grow Your Home Based Business
Have you fantasized about setting up your own business one day? Today with easy accessibility and rapid adoption of digital solutions, more aspiring entrepreneurs are able to realise their dream of owning a business. Imagine operating your business from the comfort of your home full-time or running it as a side-hustle to generate additional income to grow your money while doing something you love!
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3 Days | Responsive Website Design to Elevate Customer Experience and Enhance Conversions
Websites are where almost every potential and existing customers land to seek information and interact with businesses today. Just like how visual merchandising is integral to the success of a retail store, every detail of an intuitive website, from layout to content, must be logically constructed and aesthetically designed to elevate customer experience and enhance sales and conversion rates. As technology diversifies and customers use various mobile and smart devices to visit websites, it is paramount and valuable for all digital businesses to have a responsive website design.
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2 Days | Set Up an Online Business (Shopmatic)
As technology advances and consumer habits change, retailers are increasingly moving onto the online space to ensure their visibility and product availability both online and offline.
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1 Day | Shopify SEO: Drive Organic Traffic to Your E-Commerce Website
Search engine optimisation (SEO) is one of the most powerful digital marketing strategies to raise the visibility of a website, drive traffic and boost sales opportunities. An SEO-optimised website benefits businesses tremendously in bringing high quality leads organically, a sustainable approach that is cost-free and presents higher creditability and awareness to brands.
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