Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
By combining the benefits of direct marketing with new technology, conversational commerce connects your business and consumers through a two-way, real-time dialogue using messaging platforms. Conversation-driven marketing enables you to promote products and services and communicate with your customers speedily in a highly personalised manner. It is a highly effective strategy you can use at every stage of the consumer journey to drive engagement, deliver a better customer experience, and grow your business. Ready to kickstart conversational commerce? Tap on the power of WhatsApp, the most popular global messaging app, to help you reach out to two billion active users*!
This 36-hour mentorship programme comprises two 6-hour classroom training and six 4-hour on-the-job mentoring sessions to help you design different marketing campaigns to garner interest, generate leads, and convert them into sales. We will guide you in planning and executing your marketing campaigns through a complete system - WhatsApp Form to capture leads, MiniChat to automate communications and engage consumers, and MiniShop to sell anytime and anywhere with its integrated secured payment system. What's more, participants get to refine and develop more marketing campaigns with continued access to WhatsApp Form, MiniChat and MiniShop through subscriptions# included in this programme!
*Data source: Statista - Most popular global mobile messenger apps
#12-month subscriptions to WhatsApp Form and MiniChat and 6-month subscription to Minishop. Terms and conditions apply.
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 05/01/2024
Venue
Singapore Institute of Retail Studies
Course intake schedule information
Chng Kee Chin, SUNSHINE EDUCATION AND FOOD IMPORTS
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 12/01/2024
Venue
Singapore Institute of Retail Studies
Course intake schedule information
Chang Xiu Chen, Intertech Hardware
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 03/01/2024
Venue
Singapore Institute of Retail Studies
Course intake schedule information
Ang Ping Ping, Chankerk Fine Arts Pte Ltd
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 20/12/2023
Venue
Singapore Institute of Retail Studies
Course intake schedule information
Fong Chor Weng, Sin Lee Stationery Plastic Co Pte Ltd
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 02/01/2024
Venue
Singapore Institute of Retail Studies
Course intake schedule information
Loh En En, EBA MACHINERY SERVICES PTE LTD
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 20/12/2023
Venue
Singapore Institute of Retail Studies
Course intake schedule information
Liao Tai Jo, Dale, Cityflow Pte Ltd
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 27/12/2023
Venue
Singapore Institute of Retail Studies
Course intake schedule information
Ashok Takurdas Dalani
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 27/12/2023
Venue
Singapore Institute of Retail Studies
Course intake schedule information
Sylvia Chan, BMJ Therapy Group Pte Ltd
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 28/12/2023
Venue
Singapore Institute of Retail Studies
Course intake schedule information
Hasnah A Rahman
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 28/12/2023
Venue
Singapore Institute of Retail Studies
Course intake schedule information
Alvin Chan Tuck Chee, My Sports Center
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 05/01/2024
Venue
Singapore Institute of Retail Studies
Course intake schedule information
Patricia Teo, Chong Aik International Pte Ltd
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 08/12/2023
Venue
Singapore Institute of Retail Studies
Course intake schedule information
Eileen Chieng
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 08/01/2024
Venue
Singapore Institute of Retail Studies
Course intake schedule information
Tan Se Xian, VITAKIDS PTE LTD
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 11/01/2024
Venue
Singapore Institute of Retail Studies
Course intake schedule information
Lin Ding Wei Darryl
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 03/01/2024
Venue
Singapore Institute of Retail Studies
Course intake schedule information
George Choo, Realtimme IT Consultancy Pte Ltd
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 10/01/2024
Venue
Singapore Institute of Retail Studies
Course intake schedule information
Chong Kok Wooi ( Ken)
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 11/12/2023
Venue
Singapore Institute of Retail Studies
Course intake schedule information
Maggie Eng, Euro Sense pre ltd
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 12/12/2023
Venue
Singapore Institute of Retail Studies
Course intake schedule information
HUBERT WANG LIHUI, WEEBO PTE LTD
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 11/01/2024
Venue
Singapore Institute of Retail Studies
Course intake schedule information
Regina Chen, R-Pros Design Pte Ltd
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 12/01/2024
Venue
Singapore Institute of Retail Studies
Course intake schedule information
Kang Chin Ling, Addestra Learning Centre Pte Ltd
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 11/01/2024
Venue
Singapore Institute of Retail Studies
Course intake schedule information
Kelvin Goh Choo Chiew, EVERICH MARKET PLACE PTE LTD
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 12/01/2024
Venue
Singapore Institute of Retail Studies
Course intake schedule information
Hui Kin Meng
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 12/12/2023
Venue
Singapore Institute of Retail Studies
Course intake schedule information
DERRIC NG, WEEBO PTE LTD
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 12/01/2024
Venue
Singapore Institute of Retail Studies
Course intake schedule information
Xavier Ing Wee Leng, Intertech hardware
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 05/01/2024
Venue
Singapore Institute of Retail Studies
Course intake schedule information
Teh Yi Ting , Krazbike Pte Ltd
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 12/01/2024
Venue
Singapore Institute of Retail Studies
Course intake schedule information
FAZRINSHIRIN BINTE MASORD, ROYAL MANAGEMENT SERVICES (S) PTE. LTD.
Registration period
24/11/2023 - 01/12/2023
Course date
04/12/2023 - 12/01/2024
Venue
Singapore Institute of Retail Studies
Course intake schedule information
Kenny Tham Cheong Wei, Organic Hair Regrowth Solutions
- Learn to plan and organise WhatsApp marketing campaigns
- Design attractive digital promotional materials
- Create and execute three campaigns using WhatsApp Form, MiniChat and MiniShop
- Continued access through subscriptions#included in this programme to create more campaigns
Business Owners, Entrepreneurs and Marketing Professionals
| Category | Price |
|---|---|
| Full Fee | $5,400 |
| Singapore Citizen0 (70% funding) | $1,605 |
| Singapore Citizen 40 years and above0,1 (90% funding) | $605 |
| Singapore Citizen sponsored by SMEs0,2 (90% funding) | $605 |
| Singapore PR (70% funding) | $1,620 |
| Singapore PR sponsored by SMEs2 (90% funding) | $620 |
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
0The increase of 1% GST on fees will be absorbed for Singapore Citizens in 2023
1Fee is under the Mid-career Enhanced Subsidy(MCES)
2Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.
All applications will be evaluated to determine their suitability for admission into the programme. The outcome of all applications will be communicated to applicants before the start of the earliest available intake subjected to submission of the required supporting documents and the minimum enrolment to start a class.