Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
This course is designed for business professionals seeking to enhance their e-commerce strategies using WhatsApp as a powerful social commerce tool. Participants will learn how to apply digitalisation to improve operational workflows and streamline processes, ensuring greater efficiency in their business practices. The course covers developing and executing e-commerce strategies aligned with organisational objectives, focusing on budget-friendly approaches and timely delivery.
Learners will gain hands-on experience in creating customer-centric content across various platforms, such as blogs, videos, and social media, to attract and engage customers through different stages of the purchase funnel. Special emphasis is placed on WhatsApp marketing campaigns, offering practical insights into customer behaviour analysis and tailored communication that drives sales and increases customer engagement.
Additionally, participants will explore how to leverage tools like WhatsApp and MiniChatPro to create effective inbound marketing campaigns, ensuring seamless customer interactions and meaningful business outcomes. With a focus on content creation, social media management, and inbound marketing strategies, this course equips learners with the skills to excel in the rapidly evolving digital commerce landscape.
No intakes available
Please check back later.
Classroom: 1.5 days (9am - 6pm) (9am - 1pm)
Practical Mentorship: 3 days
Asynchronous Project: 60 hours. IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time. Completed assignments are to be submitted as advised by trainers.
1. Content Copywriting
- Introduction to copywriting
- 4 digital copywriting considerations
- Types of written content
- Copywriting tips
2. Keyword Research
- Introduction to keywords
- Keywords research
3. Content Creation Tools
- Flyer creation: Canva
- Product photo creation: Snapseed
4. Digital Marketing & Online eCommerce
- Unlock the Power of WhatsApp for Business
- Mini-Shop creation
- Mini-chat and campaign creation
Course participants will acquire the following Knowledge, Skills and Competencies:
- Create and implement effective WhatsApp-based marketing and sales strategies aligned with business goals.
- Use customer data to segment audiences and tailor WhatsApp communication for improved engagement and conversion.
- Produce compelling, customer-centric content tailored for WhatsApp and other social media platforms.
- Integrate WhatsApp with inbound marketing strategies and automation tools like MiniChatPro to streamline customer interactions.
- Design and execute WhatsApp campaigns that drive sales and enhance customer engagement throughout the purchase funnel.
Category | Price |
Full Fee (Inclusive of GST) | $5,450.00 |
Singapore Citizen (70% funding) | $1,635.00 |
Singapore Citizen 40 years and above1 (90% funding) | $635.00 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $635.00 |
Singapore PR (70% funding) | $1,635.00 |
Singapore PR sponsored by SMEs2 (90% funding) | $635.00 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
SIRS Training Room
11 Eunos Road 8, Lifelong Learning Institute, #08-02/03, Singapore 408601
Nearest MRT: Paya Lebar MRT
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.
All applications will be evaluated to determine their suitability for admission into the programme. The outcome of all applications will be communicated to applicants before the start of the earliest available intake subjected to submission of the required supporting documents and the minimum enrolment to start a class.