Alibaba CEO Master Programme

Next intake:

This programme will be conducted in Mandarin.

Presented by Alibaba Business School, SIRS invites you to join us on a journey to the birthplace of 'New Retail', envisioned by Jack Ma, which has remodelled traditional retail into successful businesses such as the renowned Hema Fresh. Experts from Alibaba will walk you through the journey of 'New Retail' from understanding the origin and ecosystem to learning how you too can apply and transform your business.

Expand your knowledge and create your retail success! Each run is limited to 40 pax only and confirmation is upon successful payment. Upon completion of the programme, participants will receive a highly valued Alibaba University graduate certificate jointly awarded by Alibaba Business School and Singapore Institute of Retail Studies.

这课程将由淘宝大学认证讲师以中文授课!

由阿里巴巴商学院主办，SIRS 邀请您加入我们的考察之旅，直接与阿里巴巴接触和体验阿里巴巴集团的“新零售”吸取新知识。阿里巴巴认证讲师将以中文讲解，让您了解大数据分析如何改变零售环境，以及如何将这些策略应用于您的业务。 您还将有难得的机会亲临阿里巴巴新零售地点，拜访阿里巴巴总部，深入了解专家们的体验及给予您的建议。

千万不要错过这一个难得的机会，重塑您的零售业务，取得成功！每一次的考察之旅只限40位成功付款的学员参加。完成课程后的学员将获得由阿里巴巴商学院和新加坡零售管理学员所颁发的阿里巴巴大学毕业证书。

Highlights

• Learn from Alibaba certified trainers
• Visit & dine at Alibaba’s FlyZoo Hotel
• Networking at Alibaba HQ
• Guided tour in Hema Fresh

亮点

• 课程将由阿里巴巴证讲师以中文授课
• 阿里巴巴集团菲住布渴酒店黑科技参观及用餐
• 到访阿里巴巴总部
• 参访盒马鲜生

Itinerary

Day 1
Depart Singapore to Hangzhou, China

• Check in Hotel

Day 2
Alibaba’s New Retail Experiential Tour

• Visit Alibaba Binjiang campus and experience Alibaba Big Data Global Transaction Console
• Site visit to Alibaba Global HQ: Alibaba West Stream Campus
• Visit & dine at Alibaba’s FlyZoo Hotel
• Site visit to Alimall and Hema Fresh
• Introduction to Alibaba ecosystem
• Meals provided: Breakfast/Lunch/Dinner

Day 3
The Strategic Transformation of New Retail Era

• The origin of New Retail
• Deep dive into the eco-system & scenario of New Retail
• Discover the New Persona, New Product and New Organisation
• Reconstruct the New Retail "Persona, Product, Place, Profit"
• Discussion: Canvas planning for individual New Retail business
• Meals provided: Breakfast/Lunch/Dinner

Day 4
New Retail Organisation Transformation & Talent Development

• Strategic New Retail transformation trend
• The force -organisation and talent development
• New Retail management & structural change
• New Retail staff competency map, grooming and motivation/reward systems
• Discussion: Individual business organisation change & talent development
• Meals provided: Breakfast/Lunch/Dinner

Day 5
Marketing Transformation in a New Retail Era

• New Marketing phenomenon – methods to recognize, reach new retail consumers
• Consumer insights: Limitations of consumer insights in traditional marketing and integration of online and offline consumer assets during a new retail era
• Reaching consumers in a comprehensive manner
• Meals provided: Breakfast/Lunch

Day 6
Depart Hangzhou, China to Singapore

• Meals provided: Breakfast

日程

第一天
从新加坡飞往杭州，中国

• 入住酒店

第二天
阿里巴巴新零售体验之旅

• 参观滨江园区，观摩数据大屏
• 阿里巴巴西溪园区（全球总部）访客中心参观
• 阿里巴巴集团菲住布渴酒店黑科技参观及用餐
• 阿里巴巴新零售商场- 亲橙里 (Alimall) 参观 & 盒马鲜生体验
• 阿里生态平台介绍
• 提供餐食：早/午/晚餐

第三天
新零售时代的战略变革

• 新零售的前世今生
• 解析万物生长的局势及新零售场景
• 新零售—新用户、新产品、新组织
• 新零售的"人、货、场、利"重构
• 企业自身的新零售商业画布分析
• 提供餐食：早/午/晚餐

第四天
新零售时代的组织变革与人才发展

• 新零售时代的企业战略变革趋势—“人、货、场、利”
• 组织与人才发展是新零售战略变革的原驱力
• 新零售时代的组织能力与组织架构变革
• 新零售时代的员工能力模型、培养体系和激励体系
• 研讨：本企业的新零售组织变革与人才发展
• 提供餐食：早/午/晚餐

第五天
新零售时代的营销变革

• 新营销现象呈现多样化的新零售消费者识别方式、全域触达
• 消费者洞察：传统营销在消费者洞查上的局限性及新零售时代线上线下消费者资产融合
• 消费者全域触达
• 提供餐食：早/午餐

第六天
从杭州，中国往回新加坡

• 提供餐食：早餐

Fees

Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
¹Fee is under the Mid-career Enhanced Subsidy(MCES)
²Fee is under the Enhanced Training Support for SMEs (ETSS)

Additional Support

This course is also eligible for the following:

For self-sponsored participants:

• SkillsFuture Credit
• Workfare Skills Support (WSS) Scheme (For Individuals)

For company-sponsored participants:

• Absentee Payroll
• Workfare Skills Support (WSS) Scheme (For Companies)

For more information about funding and support, click here.