Master Facebook Marketing for Business
Next intake:
| Online Training | Face-to-Face |
|---|---|
| 4-5 May (Thu-Fri) | To be confirmed |
With over 2.7 billion1 monthly active users, Facebook has been one of the most prominent social media platforms and has evolved from being just a social network to a marketplace for businesses to sell directly to customers. In Singapore, there are over 4.8 million2 Facebook users, which accounts for 73% of our entire population. With its extensive network locally & globally, ability to target new customers, and access to audience & page insights, Facebook has become an essential marketing platform for all businesses.
Acquire practical Facebook marketing and advertising strategies that you can apply to your work or business. This two-day masterclass will take you from the fundamentals of Facebook page management to the entire Facebook Marketing process to help you grow your customer base and boost your brand to the next level.
Sources:
1https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
2https://www.statista.com/statistics/490492/number-of-singapore-facebook-users/
Course Title | Mode of Training | Course Ref
Master Facebook Marketing for Business
Synchronous E-learning -TGS-2021004117
Outline
- Create and promote their Facebook page
- Develop a Facebook marketing strategy that aligns with their business objectives and KPIs
- Discover how to retrieve and interpret reports from Facebook Insights
- Set up Facebook campaigns, ad sets and ads
- Deploy A/B testing strategies to track the performance of different ad versions and determine which yields the best results related to their goals
- Explore industry best practices in writing ad copy, designing ad creative, and delivering promotions
- Learn to effectively create, segment and target audiences
- Create and install Facebook pixel to measure and optimise advertising campaigns
Who Should Attend
This masterclass is suitable for Marketing Executives/Managers, Social Media Marketing Executives/Managers, Business Owners, and Entrepreneurs.
Duration
2 days (9am - 6pm daily)
Trainer Profile
Gavin is an experienced Digital Marketing practitioner, with over 12 years of experience working in the Marketing & Advertising industry in various roles such as Sales, Marketing, and Business Development, plus 4 years of experience in Professional Training and Coaching. He is also a Singapore WSQ ACTA certified trainer. He is passionate about showing business owners and brand marketers how to get results when it comes to search and digital marketing campaigns. He has earned certifications across Google and HubSpot topics, namely Google Ads Search Certification, Google Ads – Measurement Certification, Google Analytics Individual Qualification, HubSpot Inbound Marketing Certification, HubSpot Social Media Marketing Certification, and HubSpot Content Marketing Certification.
Fees (GST 8% - For payment made on/after 1 Jan 2023)
| Category | Price |
|---|---|
| Full Fee | $1,296 |
| Singapore Citizen0 (70% funding) | $385.20 |
| Singapore Citizen 40 years and above0,1 (90% funding) | $145.20 |
| Singapore Citizen sponsored by SMEs0,2 (90% funding) | $145.20 |
| Singapore PR (70% funding) | $388.80 |
| Singapore PR sponsored by SMEs2 (90% funding) | $148.80 |
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
0The increase of 1% GST on fees will be absorbed for Singapore Citizens in 2023
1Fee is under the Mid-career Enhanced Subsidy(MCES)
2Fee is under the Enhanced Training Support for SMEs (ETSS)
Additional Support
This course is also eligible for the following:
For self-sponsored participants:
- SkillsFuture Credit
- Workfare Skills Support (WSS) Scheme (For Individuals)
- Union Training Assistance Programme (UTAP)
For company-sponsored participants:
- Absentee Payroll
- Workfare Skills Support (WSS) Scheme (For Companies)
- SkillsFuture Enterprise Credit
For more information about funding and support, click here.