Master LinkedIn for Sales & Marketing
Next intake:
| Online Training | Face-to-Face |
|---|---|
| 9 June (Fri) | To be confirmed |
The world’s largest networking platform for professionals, LinkedIn, has 740 million1 active users globally, including decision-makers, senior-level influencers & C-suite executives. The benefits of using LinkedIn as a marketing platform go beyond just its sheer audience size, but also its extensive targeting options such as profession, industry, seniority, interests, and more.
Discover the strategies & mechanics on how you can market to over 2.7 million2 registered LinkedIn users in Singapore through this masterclass. From learning LinkedIn basics to using organic and paid tools to accelerate your results, you will discover why LinkedIn is by far the best platform for building your brand, attracting quality leads, and driving B2B sales.
Sources:
1https://news.linkedin.com/2021/january/linkedin-business-highlights-from-microsoft-s-fy21-q2-earnings
2https://www.statista.com/statistics/1123883/linkedin-users-singapore/
Course Title | Mode of Training | Course Ref
Master LinkedIn For Sales and Marketing
Synchronous E-learning -TGS-2021004120
Outline
- Discover the value and opportunities LinkedIn can offer
- Create a professional personal profile and company page
- Learn to strategically build their LinkedIn network and get discovered through organic LinkedIn searches
- Understand how to use LinkedIn Ads to generate sales
- Develop a content strategy for their business that increases reach, awareness, and sales
- Recognise their ideal buyer personas to attract the right prospects
- Explore tools and templates to help them maximise efficiency
- Identify new clients and new business opportunities
- Know how to create and grow a LinkedIn Group
- Learn to measure their LinkedIn marketing effectiveness
Who Should Attend
This masterclass is suitable for Marketing Executives/Managers, Social Media Marketing Executives/Managers, Sales Executives/Managers, Business Owners, Entrepreneurs, Students and Job Seekers
Duration
9am - 6pm (8 hours)
Trainer Profile
Gavin is an experienced Digital Marketing practitioner, with over 12 years of experience working in the Marketing & Advertising industry in various roles such as Sales, Marketing, and Business Development, plus 4 years of experience in Professional Training and Coaching. He is also a Singapore WSQ ACTA certified trainer. He is passionate about showing business owners and brand marketers how to get results when it comes to search and digital marketing campaigns. He has earned certifications across Google and HubSpot topics, namely Google Ads Search Certification, Google Ads – Measurement Certification, Google Analytics Individual Qualification, HubSpot Inbound Marketing Certification, HubSpot Social Media Marketing Certification, and HubSpot Content Marketing Certification.
Fees (GST 8% - For payment made on/after 1 Jan 2023)
| Category | Price |
|---|---|
| Full Fee | $810 |
| Singapore Citizen0 (70% funding) | $240.75 |
| Singapore Citizen 40 years and above0,1 (90% funding) | $90.75 |
| Singapore Citizen sponsored by SMEs0,2 (90% funding) | $90.75 |
| Singapore PR (70% funding) | $243 |
| Singapore PR sponsored by SMEs2 (90% funding) | $93 |
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
0The increase of 1% GST on fees will be absorbed for Singapore Citizens in 2023
1Fee is under the Mid-career Enhanced Subsidy(MCES)
2Fee is under the Enhanced Training Support for SMEs (ETSS)
Additional Support
This course is also eligible for the following:
For self-sponsored participants:
- SkillsFuture Credit
- Workfare Skills Support (WSS) Scheme (For Individuals)
- Union Training Assistance Programme (UTAP)
For company-sponsored participants:
- Absentee Payroll
- Workfare Skills Support (WSS) Scheme (For Companies)
- SkillsFuture Enterprise Credit
For more information about funding and support, click here.