Smart Social Commerce

Next intake:

As e-commerce and social media continue to grow and evolve rapidly, the lines between them are increasingly blurred, giving rise to Social Commerce, an exciting evolution in retail. With social commerce, businesses can create seamless omnichannel shopping experiences for consumers to purchase on social media, engage and communicate directly with customers, as well as reach out to their network.

In Southeast Asia, as many as 42%* of total shoppers use social media to make purchases one to two times a month, and 35%* use it to shop more than three times a month. Social commerce sales have grown exponentially in the last year, accelerated by the pandemic that drove more customers to shop from brands they have engaged with on social media platforms.

Want to find out how you too can ride the social commerce wave and grow your business? Join us to learn how you can leverage Shopline, Asia’s biggest provider of omnichannel retail services for online, offline-to-online and cross-border commerce to reinvent your customer engagement and boost sales.

*Data source: https://techwireasia.com/2021/10/southeast-asia-sees-exhilarating-rise-in-social-commerce/

Course Title | Mode of Training | Course Ref

Smart Social Commerce
Classroom - TGS-2021008515

Outline

1. Introduction to Social Commerce

• Understand the social commerce landscape in Singapore
• Unconventional social commerce marketing techniques
• Social commerce strategy and tools
• Platforms to optimise your social commerce online sales

2. How to Apply and Create Shopline Social Commerce Store

• Set up Shopline social commerce store
• Running customer relationship management
• Order management and inventory management
• Store management (delivery, payment, upload products, domain and shop design)

3. Ways to Evaluate and Scale Business Using Social Marketing with AI enablement

• Five ways to optimise your social sales
• Social media marketing and digital ads (automated marketing and broadcast centre, digital ad tracking)
• Live streaming essentials (storytelling, processes, KPIs and Shopline’s enhancement feature)
• Social commerce tools (strategies, KPIs and measurements)

Who Should Attend

Retailers and business owners who are keen to set up their e-commerce and social commerce store or interested to find out more about social commerce.

Duration

9am - 6pm (8 hours)

Fees

Fees include prevailing GST
Funding Eligiblity Period: 1 Oct 2021 to 30 Sep 2024
¹Fee is under the Mid-career Enhanced Subsidy
²Fee is under the Enhanced Training Support for SMEs (ETSS)

Additional Support

This course is also eligible for the following:

For self-sponsored participants:

• SkillsFuture Credit
• Workfare Skills Support (WSS) Scheme (For Individuals)

For company-sponsored participants:

• Absentee Payroll
• Workfare Skills Support (WSS) Scheme (For Companies)

For SkillsFuture course reference, please click here.

For more information about funding and support, click here.