By combining the benefits of direct marketing with new technology, conversational commerce connects your business and consumers through a two-way, real-time dialogue using messaging platforms. Conversation-driven marketing enables you to promote products and services and communicate with your customers speedily in a highly personalised manner. It is a highly effective strategy you can use at every stage of the consumer journey to drive engagement, deliver a better customer experience, and grow your business. Ready to kickstart conversational commerce? Tap on the power of WhatsApp, the most popular global messaging app, to help you reach out to two billion active users*!
This 36-hour mentorship programme comprises two 6-hour classroom training and six 4-hour on-the-job mentoring sessions to help you design different marketing campaigns to garner interest, generate leads, and convert them into sales. We will guide you in planning and executing your marketing campaigns through a complete system - WhatsApp Form to capture leads, MiniChat to automate communications and engage consumers, and MiniShop to sell anytime and anywhere with its integrated secured payment system. What's more, participants get to refine and develop more marketing campaigns with continued access to WhatsApp Form, MiniChat and MiniShop through subscriptions# included in this programme!
Statista - Most popular global mobile messenger apps
#12-month subscriptions to WhatsApp Form and MiniChat and 6-month subscription to Minishop. Terms and conditions apply.
Course Title | Mode of Training | Course Ref
Kickstart Conversational Commerce through WhatsApp Marketing Campaign
Classroom, OJT - TGS-2022015242
Synchronous E-Learning, OJT - TGS-2022015241
- Learn to plan and organise WhatsApp marketing campaigns
- Design attractive digital promotional materials
- Create and execute three campaigns using WhatsApp Form, MiniChat and MiniShop
- Continued access through subscriptions#included in this programme to create more campaigns
Who Should Attend
Business Owners, Entrepreneurs and Marketing Professionals
|Singapore Citizen/Singapore PR (SPR) (70% funding)
|Singapore Citizen 40 years & above1 (90% funding)
|Singapore Citizen/SPR sponsored by SMEs2 (90% funding)
Fees include prevailing GST
Funding Eligiblity Period: 1 Oct 2021 to 30 Sep 2024
1Fee is under the Mid-career Enhanced Subsidy
2Fee is under the Enhanced Training Support for SMEs (ETSS)
For SkillsFuture course reference, please click here.
For more information about funding and support, click here.