WeChat Digital Immersion Programme
(5D4N Study Trip - Shanghai)
(5天4夜考察之旅 - 上海)
This programme will be conducted in Mandarin.
Mobile commerce is becoming a powerful channel in digitalizing your business. The success of WeChat as an
effective social media business tool is drawing huge attention outside China. This study trip is designed and
developed to provide retailers the opportunity to learn about how WeChat mobile commerce platform impacts
consumers’ lifestyle in China, affecting their everyday lives including government services, transportation services,
retailing, service ordering and e-payments.
Participants will learn how to leverage on WeChat as a business tool to improve marketing and sales opportunities.
This programme is specially tailored to provide an immersive, hands-on training and experience on the use of
WeChat in consumers’ daily life, thereby offering practical insights for businesses.
Join us in this experiential learning trip and future proof your e-Commerce strategy design through
understanding the future of mobile integrated e-Commerce space.
- Learn about the Tencent eco-system and opportunities to harness the prowess of new retail,
mobile commerce, social media & big data
- Immerse and experience how Wechat mobile commerce drives customer engagement and propel
business growth through onsite visits to successful enterprises
- Learn and explore Wechat features and marketing techniques to attract and engage customers for
sales conversion & loyalty
- Experience first-hand and learn how to leverage the pervasive mobile commerce culture and
lifestyle of your customers
Who Should Attend
This programme is suitable for Business Owners, Decision Makers, Head of Departments, and C-suite Level.
|Singapore Citizen/Singapore PR (SPR)
|Singapore Citizen 40 years & above1
|Singapore Citizen/SPR sponsored by SMEs2
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
All fees include:
1Fee is under the Mid-career Enhanced Subsidy(MCES)
2Fee is under the Enhanced Training Support for SMEs (ETSS)
All fees exclude:
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.