An Immersive New Retail Experience with Alibaba CEO Programme
Date: 27-05-2019
The Alibaba CEO Programme is a 6-day 5-night immersive study trip, organised in partnership with Alibaba. Held in Hangzhou, home to Alibaba, the recently concluded trip on 12 – 17 June 2019 saw 42 business owners and entrepreneurs experience the world of New Retail, while learning new tips and tricks in reinventing their businesses.
Over the course of the trip, participants gained valuable insights into the trend of New Retail, how it has impacted consumer behaviours, as well as the need for a shift in business mindsets and strategies. Participants also got to learn how technology has made businesses more consumer-oriented, and gained strategic knowledge in achieving sustainable growth and business success in a competitive market such as China.
At the end of the trip, participants received the highly-valued Alibaba University Graduate Certificate, jointly awarded by Alibaba Business School and SIRS.
Testimonials
"The programme structure that combine corporate and site visit with classroom engagement was well designed to allow us to understand Ali corporate culture, business model and understand the "new energy" that is propelling the company ahead of others.
The trainers who are also very experience practitioners in their field have used real case examples and pack their pointers into slides to help us better understand the concept. The whole "willing to share" spirit is really commendable. Finally, the thoughtful ice breaker sessions and having a meal together have created a very memorable time for me and also having acquainted many like-minded friends. Well done SIRS!"
- Gary Lim Hock Seng, Financial Alliance Pte Ltd
"The Alibaba CEO programme which I attended last week was very informative and eye-opening, that covered all aspects of the course structure brilliantly. Essentially, I like the course ingredients and it really made me think about possible scenarios, particularly on my new business and the elements to make it more commercialized/digitalized in my ecosystem.
Not only I have developed new insights from the success factors of this giant, but have also adopted diverse views from coursemates of different backgrounds and levels during the group discussions. Excellent lecturers, facilitors and organizers, obviously an expert in their field; I liked it that all presenters were very enthusiatic and engaging, with lots of conviction, and they covered a broad range of tips and advices from varying perspectives yet a connected string of common overarching principles, which enable me to draw my visualization closer to the market reality, and to apply practicality to my approach better.
Also, one of the most valuable takeaways is the great deal of friendships made especially the business veterans, and the like-minded peers, through vast networking opportunities. This is a course that is highly recommended to anyone - I am personally very pleased and honoured to be part of the programme, and thanks to SIRS for their tremenduous efforts in putting all these pieces together!"
- Frances Tho, Director, Snack Buddy
"We had the need to upgrade ourselves with the fast growing digital world especially our line of business – E-commerce. This Alibaba Study Trip conducted by SIRS that we decided to sign up for have represented good value for money for us to train our whole team and the short, interactive session with trainers from Alibaba during this trip have gave good guidance for us to bring our skillset for digital marketing and direction to the next level. Special thanks to SIRS and Lynda for having us."
- Rachelle Liu, Senior Manager, Buy More Mall Pte Ltd