Maximise Digital Advertising Dollars with Search Engine Marketing (SEM)
Next intake:
| Online Training |
|---|
| To be confirmed |
With millions of businesses vying for the same eyeballs online, one of the most effective way to enhance your digital presence and achieve fast results is through Search Engine Marketing (SEM), a form of internet marketing by increasing your website visibility on search engine results through paid advertising. When equipped with SEM skills and knowledge, you will be able to manage, review and implement successful SEM strategies to create immediate brand visibility, increase traffic, and boost lead conversions – a key to your long-term business success.
Course Title | Mode of Training | Course Ref
Paid Search Engine Marketing - SEM (SF - Manager)
Classroom - TGS-2021004126
Synchronous E-learning - TGS-2020513486
Receive a WSQ Statement of Attainment (SOA) from the SkillsFuture Singapore (SSG) upon completion.
Highlights
- Achieve Google Ads Search Certification
- Create and set up Google Ads account and billing
- Acquire techniques for effective keyword research, competitor analysis and ad copy writing
- Learn best practice checklist approach to setup, measure and optimise Google Ads Search and display campaigns to improve conversions, traffic or other campaign objectives
Outline
- Fundamental concepts and best practices for Google Search and Display Network advertising
- Advertise products and services online effectively through Google Search
- Plan Google Display Network (GDN) campaigns and target effectively
- Techniques to optimise and refine a GDN campaign
- Conversion tracking and re-marketing to drive greater value from your ad campaigns
- Measure performance and effectiveness across Google Ads Search and display advertising campaigns
Duration
- Day Class: Total of 4 days (24 hours) from 9am to 5pm
- Night Class: Total of 8 nights (24 hours) from 7pm to 10pm
Entry Requirements
- GCE ‘O’ level Credit (at least C6) in English and Mathematics or Workplace Literacy and Numeracy (WPLN) score: Level 6 for Reading, Listening and Numeracy, and
- With at least 3 years supervisory/managerial working experience in retail or Professional/Managerial/Management Executive (PME) position in non-retail sector
Fees (GST 8% - For payment made on/after 1 Jan 2023)
| Category | Price |
|---|---|
| Full Fee | $907.20 |
| Singapore Citizen0 (70% funding) | $269.64 |
| Singapore Citizen 40 years and above0,1 (90% funding) | $101.64 |
| Singapore Citizen sponsored by SMEs0,2 (90% funding) | $101.64 |
| Singapore PR (70% funding) | $272.16 |
| Singapore PR sponsored by SMEs2 (90% funding) | $104.16 |
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
0The increase of 1% GST on fees will be absorbed for Singapore Citizens in 2023
1Fee is under the Mid-career Enhanced Subsidy(MCES)
2Fee is under the Enhanced Training Support for SMEs (ETSS)
Additional Support
This course is also eligible for the following:
For self-sponsored participants:
- SkillsFuture Credit
- Workfare Skills Support (WSS) Scheme (For Individuals)
- Union Training Assistance Programme (UTAP)
For company-sponsored participants:
- Absentee Payroll
- Workfare Skills Support (WSS) Scheme (For Companies)
- SkillsFuture Enterprise Credit
For more information about funding and support, click here.