Search Engine Optimization (SEO) Game Plan
Next intake:
| Online Training |
|---|
| Night Class: 25, 29, 31 May & 1, 7, 8, 12, 14 June |
Today's digitally-savvy consumers go onto search engines to effortlessly source for information, products or services that they need. With so many businesses having an online presence, how can you stand out and draw attention from these potential customers? Search Engine Optimisation (SEO) can help to optimise your website content for the best possible search engine ranking to improve your website traffic, visibility, and engagement. Formulate overarching SEO strategies for your organisation's digital assets and content to expand your customer base and increase sales.
Course Title | Mode of Training | Course Ref
Search Engine Optimization - SEO (SF - Manager)
Classroom - TGS-2021004127
Synchronous E-learning - TGS-2020513487
Receive a WSQ Statement of Attainment (SOA) from the SkillsFuture Singapore (SSG) upon completion.
Highlights
- Perform internet marketing strategy quick audits using advanced Google Search Operators and Screaming Frog
- Craft customer journey using SEO and content marketing
- Proven methods and templates to build links and online reputation
- Deploy ready-to-go SEO dashboards and reports
Outline
- Cutting edge SEO techniques and start ranking websites
- Evaluate SEO and internet marketing strategies to develop a blueprint for SEO success
- Optimise on-page content with the right keywords & page structure for better rankings
- Develop good URL structure to positively influence crawl-behaviour
- Utilise XML sitemaps to speed-up content crawling, indexing and ranking
- Mark up content with structured data for the Search Engines to serve relevant results
- Decide the right domain strategy, URL structure, content & keywords for working across multiple websites and countries
- Adept in building and managing links from relevant web pages
- Master how to monitor relevant dashboards and reports to evaluate SEO performances
Duration
- Day Class: Total of 4 days (24 hours) from 9am to 5pm
- Night Class: Total of 8 nights (24 hours) from 7pm to 10pm
Entry Requirements
- GCE ‘O’ level Credit (at least C6) in English and Mathematics or Workplace Literacy and Numeracy (WPLN) score: Level 6 for Reading, Listening and Numeracy, and
- With at least 3 years supervisory/managerial working experience in retail or Professional/Managerial/Management Executive (PME) position in non-retail sector
Fees (GST 8% - For payment made on/after 1 Jan 2023)
| Category | Price |
|---|---|
| Full Fee | $907.20 |
| Singapore Citizen0 (70% funding) | $269.64 |
| Singapore Citizen 40 years and above0,1 (90% funding) | $101.64 |
| Singapore Citizen sponsored by SMEs0,2 (90% funding) | $101.64 |
| Singapore PR (70% funding) | $272.16 |
| Singapore PR sponsored by SMEs2 (90% funding) | $104.16 |
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
0The increase of 1% GST on fees will be absorbed for Singapore Citizens in 2023
1Fee is under the Mid-career Enhanced Subsidy(MCES)
2Fee is under the Enhanced Training Support for SMEs (ETSS)
Additional Support
This course is also eligible for the following:
For self-sponsored participants:
- SkillsFuture Credit
- Workfare Skills Support (WSS) Scheme (For Individuals)
- Union Training Assistance Programme (UTAP)
For company-sponsored participants:
- Absentee Payroll
- Workfare Skills Support (WSS) Scheme (For Companies)
- SkillsFuture Enterprise Credit
For more information about funding and support, click here.