To achieve a full qualification, individuals must successfully attain competency in all the following modules:
Customer Experience Innovation (18 hours)
Develop your skills in enhancing customer experience. Learn the techniques in identifying and mapping the organisation’s current customer journey, followed by analysing for gaps in the journey before seeking, evaluating and implementing proposed improvements.
Emerging Technology (18 hours)
With emerging technologies and evolving consumer behaviour, the ability to lead analysis and drive the implementation of emerging technologies for organisational effectiveness is an essential skill. Learn to shape organisations’ strategies and objectives for process improvement and change management.
Search Engine Optimisation (SEO) (24 hours)
Formulate overarching SEO strategies for the organisation’s digital assets and content, and evaluate the effectiveness of SEO strategies across channels in terms of ROI. Acquire skills to manage, execute, monitor, and conduct analysis on the performance of SEO campaigns across channels.
Paid Search Engine Marketing (SEM) (24 hours)
Acquire skills to manage, review and monitor the implementation of SEM strategies, establish targets and conduct analysis on the performance of SEM campaigns and recommend opportunities for improvement to strengthen digital marketing efforts by using various paid search engine digital marketing tools.
Website Design (24 hours)
Understand how consumers make purchase decisions, and how the design and content of a website plays an important role in converting its visitors will greatly improve an online business. Learn to create a website based on well-established principles of good website design.
Social Media Marketing (24 hours)
Learn the factors to evaluate potential, suitable and feasible social media marketing opportunities. Draw up a social media marketing strategy best suited to the objectives of the organisation to outreach to new consumers and to continually engage current customers.
Content Management (24 hours)
Businesses are constantly seeking opportunities and means to reach, engage and retain consumers in building their presence online. Learn to identify key messages, themes, tone and personality for content; store content and manage information architecture and visual compositions of multimedia sites.
Merchandise Performance Analysis (24 hours)
It is important to optimise inventory in an omni-commerce business. In this module, participants will develop processes to analyse the profit performance of the merchandise, evaluate trends of profitability, identify opportunities to adjust merchandise range for both online/offline businesses and create an O2O product strategy.