Social media platforms such as Facebook and Instagram are permanent companions for most Singaporeans these days as we see 76%* of our population being active users.
It is a force to be reckoned with and retailers have recognised that and tapping on the potential it brings to their businesses.
However, successful social commerce does not work the same for all businesses. It must be customised to match the brand personality of your business and the lifestyle
of your target audience. Go where your customers are and learn to reach out to them efficiently and effectively to win their hearts and pockets.
This programme includes 16 hours of classroom learning and 56 hours of on-the-job training where you will be assigned to a personal mentor. At the end of three months,
you will be able to leverage social commerce to grow your business with confidence!
*Data from https://wearesocial.com/sg/digital-2019-singapore
- Learn to leverage social media to market your brand and products, build sales leads through engaging media content on Facebook, Instagram and Google My Business
- Come up with a customised, actionable and sustainable plan to continue building your social media presence
- Link your social media accounts and product postings to a platform of your choice to enable e-commerce selling (For participants who have no marketplace store or
e-commerce website, you will also learn to set up a Carousell store for payment collection)
|Singapore Citizen/Singapore PR (SPR)1
1Fee is under Enhanced Training Support Package (ETSP)
Fees include prevailing GST
For SkillsFuture course reference, please click here.
For more information about funding and support, click here.