Digital Marketing

Analytics is an extremely powerful tool in today’s data-driven space to help businesses achieve growth and success by making informed decisions and strategies. Google has introduced* Google Analytics 4 (GA4) to replace its Universal Analytics, the familiar platform to millions of businesses using it to capture and analyse data.

Business decision makers will learn how to apply simple digital frameworks, analyse digital campaign successes, formulate an actionable, forward-focus review, perform simple budgeting for digital strategies, project potential marketing ROI from digital campaigns as well as drive sales and boost business through SEO execution.

Our society is transforming in the technological evolution, and every advancement is influencing how businesses attract consumers to buy from them every which way in a fiercely competitive and highly connected market.

With increasing traffic in social media space, successful engagement through digital content marketing is a great booster for business. This programme provides participants the knowledge and applications to understand digital engagement that is superseding traditional marketing channels.

This programme will help participants to understand the importance of online professional profile. They will learn through hands-on session to develop an effective personal online branding strategy through various social media.

Transform your business and thrive in the digital economy by mastering key digital commerce and marketing strategies. This course will equip you with skills in content management and developing an effective content marketing strategy that drives engagement and growth. You’ll learn how to implement inbound marketing and create integrated marketing communications that align your brand across channels for maximum reach and impact. Additionally, you'll develop an understanding in search engine optimisation strategies to boost visibility, alongside content creation and social media management to enhance your online presence. With a focus on website design and website performance management, you'll ensure your digital platforms are optimized for user experience and business success. These skills will empower you to elevate your brand, improve sales, and advance your career in the evolving digital landscape.

Take your business to new heights by developing a robust digital omnichannel strategy that drives engagement and conversions. This course provides practical insights into content management and crafting an effective content marketing strategy to connect with your audience across multiple platforms. You’ll learn how to leverage inbound marketing and implement integrated marketing communications to ensure a cohesive brand experience that maximizes customer engagement. Gain a strong foundation in search engine marketing and search engine optimisation strategies to increase visibility and enhance customer engagement, while mastering content creation and social media management to boost your online presence. These skills will empower you to enhance your brand, generate leads, and create lasting customer relationships that drive long-term business success in a competitive digital landscape.

This programme will enable participants to become a more effective digital storyteller. Participants will learn storytelling techniques that will help them to create interest to heighten the engagement and connectivity with their customers on e-commerce platforms.

Content is one of the most important elements of any online asset. In particular, whether you are a full-fledge business or a sole proprietor running a small business, your website content is more critical than just having a set of images and words. The website is almost central to most businesses in today’s massive world of digital commerce and e-information. This course will provide you with an overview of web content management systems that allow you to understand what may suit your business and your goals best.

While most small and medium-sized enterprises (SMEs) are keenly aware of the need to go online, many lack the expertise to do so. Even after attending training, some SME retailers are unable to put their learning into practical actions or create sustainable work plans to achieve their business objectives.

This course provides a comprehensive overview of social commerce, teaching participants to formulate, execute, and evaluate social media strategies that build strong relationships with industry peers and customers. Learners will explore how to leverage platforms like WhatsApp, Xiaohongshu, and TikTok to deliver targeted messaging and engage in two-way communication using real-time customer insights

By combining the benefits of direct marketing with new technology, conversational commerce connects your business and consumers through a two-way, real-time dialogue using messaging platforms. Conversation-driven marketing enables you to promote products and services and communicate with your customers speedily in a highly personalised manner.

While a brick-and-mortar store promotes customer experiences with a human touch, the need for digital commerce cannot be overlooked in the 'New Retail' landscape. As consumers move between offline and online platforms, businesses need to recognise the need to shift their business models to effectively engage with their customers and efficiently meet their changing behaviours and expectations.